Wednesday, February 5, 2014

WRITE POWERFULLY, READ HUMBLY

Nick Michaels

Copyright American Voice Corp. 2014 All Rights Reserved


When you make one of the worlds most powerful cars you advertise it with a very small voice. This commercial is a perfect example of how in the over communicated world a whisper becomes a scream. It also does not reveal itself too early. In this environment the worst thing you can do is to be obvious. If you are obvious, people know that they're watching a commercial. You have just given them permission to go make a sandwich or use the rest room. Successful advertising today causes the viewer or listener to ask  this question," what is this, and who is bringing me this message?” That soft vulnerable voice is magnetic and the writing is powerful. It stands out, it is unexpected, it is different and that makes it interesting and harder to resist. 


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