Nick
Michaels
Copyright American Voice Corp. 2013 All Rights Reserved
The over communicated
world We are now living in it, and are quickly moving beyond that,
to the hyper communicated world.
It can be a very uncomfortable place.
The downside of too many messages is
the inability to focus on any one thing long enough to enjoy it. One of the effects of the over communicated
world is the feeling that life is moving faster, even though we are sitting
still. An occasional ride on a roller
coaster is fun, but living on one is a nightmare.
Media, and especially advertising and
promotion, can take advantage of this by making their messages slower and
lower. In audio messages, speak softly
and use the power of the pause. In the over communicated world, messages that
subliminally make you feel more comfortable have an advantage over those that
do not. That advantage can be the difference between your message being
received or rejected.
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