THEY COME FOR A FEELING

Nick Michaels

Copyright American Voice Corp. 2013 All Rights Reserved

Why does the audience listen? Is it the content? Or is it something deeper? The content is a means to an end. That end is a feeling.

They come for the feeling. 

When you make your messages about that feeling, you are connecting at their deepest and most personal level. You are connecting with them about the reason why they came.  If you want to reach the audience and connect with them, do it via the thing they care about most, and the reason they came. The Feeling.
The link below is a perfect example.
http://www.youtube.com/watch?v=NjOleyFMMgw