Friday, November 22, 2013

HOW MUCH TALK SHOULD THERE BE ON A MUSIC STATION IN THE PPM WORLD?

Nick Michaels
Copyright American Voice Corp. 2013 All Rights Reserved

There has been much concern about how much talk should be allowed on a music station in the PPM world.
I have seen numbers that range from 4 seconds to 12 seconds, all designed to minimize the perceived damage that talk causes. After much thought, I think I have come up with the real number.
The real number, however, is not a fixed point.
The real number is: never more than a half second past interesting.