DO PEOPLE REALLY DISLIKE TALK ON MUSIC RADIO

By Nick Michaels
Copyright 2013 American Voice Corp.

People don't dislike talk. They dislike silly talk that wastes their time. They dislike condescending talk spoken in an insincere manner about things in which they have no interest. They dislike boring slogans that waste their time. On the other hand, if you give them useful, interesting, engaging information, that makes their relationship with the music deeper and more meaningful, they not only like it, they love it. By creating a richer environment for the music, you make their listening experience a richer one. The stories behind the songs, about the songs, underneath the songs, and the voices of the artists explaining their music, cement the relationship between the listener and the content for which they came and that cements the relationship between the listener and the radio station/program.

USING SOUND TO OVERCOME AUDIENCE DISBELIEF

By Nick Michaels
Copyright 2013 American Voice Corp.

I have always believed that one of the main purposes of sound in an audio message is to help the audience suspend their disbelief. They have so many messages coming at them today; it is getting harder and harder to get through to them.  My producer, Terry Gangstad, is a genius at creating what I like to call audio cinema. The best way to describe it is to say “it’s like going to the movies with a blindfold on.” The sound is very authentic. The kind of sound you hear in films. The other thing we try to do is to use character voices to augment the announcer. If the audience believes the sound, they tend to believe the words more. I love the way he used sound in this promo to make it feel like it was recorded it in a real Diner. Click here to listen to it.