THE REAL COST OF NEGLECTING CREATIVITY

Nick Michaels
Copyright 2016 American Voice Corp. All Rights Reserved


The real cost for big corporate radio's neglect and lack of respect when it comes to creativity is the connection to the audience. It's a mistake made by big corporate radio BUT paid for by the audience.

How much longer do you think they are going to be willing to pay for big corporate radio's mistake?

Radio Is Choking On Its Own Corporate Speak

Nick Michaels
Copyright 2016 American Voice Corp. All Rights Reserved

Think the world of radio has gotten a little too corporate?? 

I read recently that Radio Disney has just named Alli Simpson to the newly created post of, are you ready for this, YOUTH ENGAGEMENT OFFICER. If you don't see the problem right there you should give it up. 

I wonder how someone like the late Tom Donahue or a teenaged John Lennon or Bob Dylan would have felt about being named a YOUTH ENGAGEMENT OFFICER? I don't think they would have liked it. It sounds like some agency that should be headed by Tricky Dicky Nixon, where you get a reward for turning in your friends. 

The business of radio is killing it! Too much formula and and corporate speak and not enough HUMANITY.

In the over communicated world it is better to speak in a human voice than a corporate one.