KILLING TIME IS NOW A CAPITAL OFFENSE

Nick Michaels
Copyright 2016 American Voice Corp. All Rights Reserved


In the over communicated world, time is more valuable than money. You can lose all your money and get it all back the next day but you cannot get back one second of time no matter what. Wasting an audience's time is a sin they no longer forgive. Think about this... When was the last time you heard someone say something like this "I'm just killing some time waiting for my friend Bob to show up so we can go to the game together?" In the over communicated world of multi-tasking and on demand, killing time is a capital offense.

If there is one thing to learn from this election it is that the status quo is no longer acceptable. Now, more than ever, familiarity breeds contempt. Are you different? Does your work sound like everybody else's work.? Are you still using those same formulas and parameters that worked in the past? Do you have some big ballsy voice reading copy, that is self serving and meaningless to your audience, in a manner that sounds totally artificial and contrived? Are you WOOSHING and SWOOSHING your audience to tears. Hint: nobody gives a damn that you are ( insert city name here) Best Rock!

Are you playing the same songs over and over. When most of your audience is walking around with 3 times as many songs as you have in your playlist  IN THEIR POCKET AT ALL TIMES?

Do you give the audience a compelling reason to be there?