Nick Michaels
Copyright 2014 American Voice Corp. All Rights Reserved
Does your presentation enhance the listener's relationship with the music? If all you do is play the music and say your call letters and some cheesy slogan you have already given up the fight. The audience has a deep relationship with the music. How are you enhancing that relationship? Are you helping the audience understand it better? Is your presentation allowing them to get closer to it? Are you focusing on those important feelings, which is the reason they listen in the first place?
In the over communicated world, time becomes the most valuable currency. As the audience puts more and more value on their precious time, they become much more discriminating about where they spend it. If you offer nothing more than the music, you are no different (or better) than all the other places where they can get the music. In the over communicated world, different is better.
Thursday, June 5, 2014
Tuesday, June 3, 2014
NO MARKET IS TOO SMALL FOR GREAT IMAGING
Nick Michaels
Copyright 2014 American Voice Corp. All Rights Reserved
I have learned that market size has nothing to do with quality. Some of the best radio stations I have ever heard are in smaller markets. Radio is about human connection. An art that is vanishing at a time when we need it most. The audience is realizing how valuable their time is and how much EVERYBODY wants a piece of it.
For me it is all about working with those that want to connect with their audience at the deepest level. A radio station needs a soul. A human voice that the audience can relate to and connect to. Its imaging should be about how the audience's feelings are being enhanced by the listening experience. In short it's all about the audience not about the radio station.
Does it work? It sure does. We have a decades long track record in Los Angeles, Chicago and San Francisco as well as Green Bay, Springfield Missouri, Santa Barbara, San Diego, and markets of varying sizes from the smallest to the largest. Give your station a competitive edge by giving it a sound that is totally unique and very human. We will make you sound different and stand out immediately and do it within your budget requirements.
NickMichaelsStudio@gmail.com
Copyright 2014 American Voice Corp. All Rights Reserved
I have learned that market size has nothing to do with quality. Some of the best radio stations I have ever heard are in smaller markets. Radio is about human connection. An art that is vanishing at a time when we need it most. The audience is realizing how valuable their time is and how much EVERYBODY wants a piece of it.
For me it is all about working with those that want to connect with their audience at the deepest level. A radio station needs a soul. A human voice that the audience can relate to and connect to. Its imaging should be about how the audience's feelings are being enhanced by the listening experience. In short it's all about the audience not about the radio station.
STOP SELLING START STORY-TELLING
Nick Michaels
Copyright 2014 American Voice Corp. All Rights Reserved
Copyright 2014 American Voice Corp. All Rights Reserved
In the over communicated world in order for advertising to be accepted it must detach from selling and become about emotional engagement.
The demand on the audience’s time is increasing exponentially while the supply of their time is fixed at 24 hours a day, to which not one second can be added. This realization is hitting the audience like a ton of bricks. They are no longer willing to spend their precious time on an advertiser’s message unless that message has something in it for them, and I don’t mean 25% off on Thursday. The facts in the message are a burden to the audience. Something they must carry on their back. Every phone number, address, price, date, time etc is something for which they no longer have time.
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