Nick Michaels
Copyright 2014 American Voice Corp. All Rights Reserved
Does your presentation enhance the listener's relationship with the music? If all you do is play the music and say your call letters and some cheesy slogan you have already given up the fight. The audience has a deep relationship with the music. How are you enhancing that relationship? Are you helping the audience understand it better? Is your presentation allowing them to get closer to it? Are you focusing on those important feelings, which is the reason they listen in the first place?
In the over communicated world, time becomes the most valuable currency. As the audience puts more and more value on their precious time, they become much more discriminating about where they spend it. If you offer nothing more than the music, you are no different (or better) than all the other places where they can get the music. In the over communicated world, different is better.
No comments:
Post a Comment