Copyright 2014 American Voice Corp. All Rights Reserved
In the over communicated world in order for advertising to be accepted it must detach from selling and become about emotional engagement.
The demand on the audience’s time is increasing exponentially while the supply of their time is fixed at 24 hours a day, to which not one second can be added. This realization is hitting the audience like a ton of bricks. They are no longer willing to spend their precious time on an advertiser’s message unless that message has something in it for them, and I don’t mean 25% off on Thursday. The facts in the message are a burden to the audience. Something they must carry on their back. Every phone number, address, price, date, time etc is something for which they no longer have time.
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