RADIO'S WAR ON CREATIVITY

Nick Michaels
Copyright 2014 American Voice Corp. All Rights Reserved

Why is radio advertising and promotion today the least audience friendly and most annoying? The chickens have come home to roost. For 20 years radio has waged war on the cost of creativity. The messages have become more product centric and retail in nature at a time when all other advertising is going in the opposite direction. The over communicated world causes the audience to put a much higher value on their time. The result is they shun any message that doesn't resonate with them, perceiving it to be a waste of time. To them it is the audio equivalent of spam email. Try connecting with the audience about their feelings and their needs, wants and fears instead. 

WHO REALLY CONTROLS YOUR BRAND'S IMAGE

Nick Michaels
Copyright 2014 American Voice Corp. All Rights Reserved

Do you think you are in control of your brand image? Think again! Below are two examples from THIS WEEK. One of the things social media has done is give the consumer a much bigger megaphone than the ad budget of the advertiser.

How one bad phone call can wipe out a multi million dollar ad budget


How one act of kindness can be worth a multi million dollar ad budget