Copyright 2014 American Voice Corp. All Rights Reserved
No other mass media can compare to radio when it comes to audience engagement. This is because, when radio is done properly, it plays in the theater of your mind. You are participating in the creation of the message. If you hear: "Tom approached the car quickly." You are in charge of what Tom looks like, what the car looks like, etc. You are casting and directing the movie in your head. There is no screen as big or clear as the one in your mind. There is no sound system as perfect as the one in your mind. When radio is done properly the curtain comes up the lights go down and the movie begins in the theater of your mind.
