Nick Michaels
Copyright 2016 American Voice Corp. All Rights Reserved
Did you feel the earth move under your feet? Probably not because unlike terrestrial earthquakes this was a digital one. Don't let that make you think it is not powerful. This one, if it were terrestrial, would make California an island.
The power has shifted from the sender of the message to the receiver of the message. This changes everything. If you want to create effective messages you have to toss out any idea of overt selling or making the message about your product or service.
Turn the camera or microphone around and make the message about the audience.
