By Nick Michaels
Copyright 2013 American Voice Corp.
People don't dislike talk. They dislike silly talk that wastes their time. They dislike condescending talk spoken in an insincere manner about things in which they have no interest. They dislike boring slogans that waste their time. On the other hand, if you give them useful, interesting, engaging information, that makes their relationship with the music deeper and more meaningful, they not only like it, they love it. By creating a richer environment for the music, you make their listening experience a richer one. The stories behind the songs, about the songs, underneath the songs, and the voices of the artists explaining their music, cement the relationship between the listener and the content for which they came and that cements the relationship between the listener and the radio station/program.
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