MANIFESTO FOR THE OVER COMMUNICATED WORLD

  By Nick Michaels
Copyright American Voice Corp. 2015 All Rights Reserved

In the over communicated world:

• A whisper is louder than a scream.

• What the audience discovers is more important than what they are told.

• For advertising to be accepted, it must detach from overt selling and become about emotional engagement.

 . Engagement begins with discovery and participation.

• Write powerfully, read humbly.

• Speak in a human voice.

• Make them feel, not think.

• Time is more valuable than money

• There are two sides to every message, sending and receiving, only the receiving side matters

• Every message is a meeting.

• All messages swim in the same ocean.

• Filtering comes before acceptance because information is just more water, filtering is a life preserver.

• The best way to attract an audience is to back away from them.

• Trying to make your audience understand your product is a waste of time; instead, be the product that understands your audience.

• The audience is us not them.

• The best messages empower the audience.

•  The negative space matters.