Nick Michaels
Copyright 2014 American Voice Corp. All Rights Reserved
How do you craft your message for the over communicated world? Make it intimate and emotional. Below is a commercial for Dodge that is a perfect example of that. First look at the way it is photographed. The tight shots are very up close and personal. You are physically "close" to the subject. Then listen to what these people are saying. They are not selling anything. They are sharing "life's lessons." Now take a look at their attitude when they are speaking, they are so quietly confident about what they are saying that you cannot help but believe it. They are playful in their delivery, smiling like they know something you don't. Which they do. There are no car facts in this spot, because it is not about the product. It is about the viewer. Slam Dunk!
https://www.youtube.com/watch?v=-ncjRfmYFu4
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