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Have you noticed something lately? American cars are now competing for the buyer’s attention again. GM, Ford and Chrysler are all scrambling to deliver the best product at the best prices. Suddenly those buyers who were were only looking at imports are looking at domestic cars and buying them.
Detroit realized that it was time to change their mindset. The automobile is no longer a “means of getting from here to there.” It has become a mobile connected transportation device. Give the customer what they want. It’s working. Radio can take a lesson here. For the last 20 years radio has forgotten about its customer. The listener is the customer not the advertiser. Unless and until radio goes back to richer programming and personalities the future does not bode well for it. Be creative in your programming. Give those listeners, with so many choices, a reason to choose you. If GM, Ford and Chrysler can do it so can corporate radio, it takes the commitment to change your mindset and give the customer what they want.
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