Saturday, December 14, 2013

DELIVERED OR RECEIVED?

Nick Michaels
Copyright American Voice Corp. 2013 All Rights reserved


Your message may have been delivered but was it received?

There is a big difference between a message being delivered and it being received. Junk mail and spam emails are delivered every day but not received. 

We live in an over communicated world. The amount of information is overwhelming and that creates an extremely hostile environment for all messages. In this environment we retreat into a defensive position and unless the message is vital and personal and emotionally engaging or extremely entertaining, it will not be received.

All messages come with a price. The currency with which we pay for all this information is time. As more and more information is tugging at our sleeve, time becomes more valuable. Where it is spent is based on a compelling reason for the spender. If your message is not about that compelling reason, it will probably be delivered but not received.


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