Nick Michaels
Copyright American Voice Corp. 2013 All Rights Reserved
In a river, too much water flowing through too little space creates rapids. The same thing applies to the digital river. Too much information flowing through too little time creates mental rapids. As long as you are able to control the boat, a ride through the rapids can be exhilarating and fun. When the speed of the rapids causes you to lose control, that fun ride becomes uncomfortable and you want to get out of the boat.
We are about the leave the over communicated world and enter the hyper communicated world. A place with rapids so intense the ride is terrifying. The audience /consumer will be drawn to messages which allow them to slow down and temporarily lose the out of control feeling.
The messages that stand out and attract will be longer and slower, not shorter and faster. They will be easy to digest because they will have more emotion than facts as their content. Tell a story, in a low key human voice using less flash and more depth of feeling.
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