Nick Michaels
Copyright American Voice Corp. 2013 All Rights Reserved
In The Over Communicated World, Time Becomes More Valuable Than Money.
There are two sides to every message, the sending and receiving side. In the over communicated world the only side that matters is the receiving side. I know it is your money that is spent to create and deliver the message, however, because of the new environment, created by the over communicated world,.the audience pays for it with something far more valuable to them.They pay for your message with their time.
Is your message worth it to them? Was it a good deal for them? How did they feel when the deal was over? These are the questions, that when answered correctly ensure that the audience/consumer feels the the trade was a good one.
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