Audience Engagement Begins With Discovery And Participation
Nick Michaels
Copyright American Voice Corp.2013 All Rights Reserved.
Nick Michaels
Copyright American Voice Corp.2013 All Rights Reserved.
The over communicated world has created a unique and very hostile environment for our messages. The audience is now our newest and biggest competitor. Does your message allow the audience to discover and participate. Are you revealing yourself too early? The way to engage the audience is to make sure your message causes the them to ask this question: "What is this and who is bringing me this message?" Then make sure that the message is about their deepest needs, wants or fears. Do not make it about your product or service, make it about something that matters to them. Then somehow attach yourself to that feeling. That is how you make the connection.
Click for video: A new audience and a new relationship
Click for video: A new audience and a new relationship
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